Customer-Driven Innovation

A research paper from the Leveraging Ideas for Innovation project has been published:

Desouza, K.C., Awazu, Y., Jha, S., Dombrowski, C., Papagari, S. Baloh, P., and Kim, J.Y. “Customer-Driven Innovation,” Research-Technology Management, 51 (3), 2008, 35-44.

The paper can be retrieved from: http://www.ingentaconnect.com/content/iri/rtm/2008/00000051/00000003